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How much ink is too much for digital printing?
Stationery HQ File Setup Guidelines Something to consider when designing is the amount of ink coverage you're using on heavily saturated colors. The Stationery HQ File Setup Guidelines say to make sure a heavily saturated color must be under a combined CMYK value of 240%. Black and navy need special attention, as they are often very saturated colors.
Beef up the bottom line with flat cards for the holidays
Most of us creative types are all about the design, the message and the media. We aren't crazy about the math, it's usually not in a Top 10 priorities spot when we are brainstorming. Here's the thing though, understanding the bottom line is kind of, you know, crucial. Flat cards from StationeryHQ are a great way to be well-compensated for your talent and efforts. If you are a wholesale customer, a two-sided, full color, flat A7 card will start at $.43 each. So for the sake of argument, let's say you order 50 for a total cost of $21.50 + shipping....
Focus on Baby, Stationery's sweet spot
Who doesn't LOVE to design baby stuff? Announcements, invitations, personalized gallery wraps, art prints, thank you cards, party ware... there are so many opportunities to wrap yourself in babyness and help a mother-to-be celebrate the impending center of her universe. Here's a fun pinterest board that will suck up your time and make you want to have a(nother?) baby. Or maybe it will inspire you to design more baby stuff to offer. It's also full of fun ideas for designed paper products. This design, by my sidekick at Simon+Kabuki, has the potential to sell for many thousands of dollars based...
Foil continues to shine
You designers have made foil for online automated ordering one of our fastest growing categories. The rest of the world is still falling in love with this look so be sure to include in your 2015 holiday collection. Keep in mind that it takes 7 - 10 business days as opposed to 3 days to produce. Order early so you don't have to stress about getting them out on time. [caption id="attachment_326" align="aligncenter" width="620"] Silver foil on Natural Savoy. Boom.[/caption] Things to know when you are designing for foil: - Foil reproduces best on smoother papers, if you want to use cotton or...
There's no time like the present to add gifts to your product line.
Yes, I did write that title strictly for my own amusement. But it's on point. The personalized gift industry is on a crazy growth path and if you're not already making bank selling your own fabulously designed gifts, you are leaving money on the table. Here are some of our top sellers... [caption id="attachment_580" align="aligncenter" width="620"] Mugs were our top seller for personalized gifts last year...[/caption] If you have a wholesale account, you can buy mugs for $7.48 for one and even less if you order multiples. Our gorgeous melamine trays come in different colors and cost $23.00. That might sound...